Fabric wraps as carriers and gift-wrapping… small changes for our planet
🇸🇬Designed and Made in Singapore.
Tsutsumi Square – Wrapping the Everyday with Meaning
At first glance, the Tsutsumi Square Wrap may look like a simple piece of fabric. But look closer, and you’ll see a story stitched into every fold—a story about rethinking habits, reducing waste, and adding a little beauty to the everyday.
The name tsutsumi (つつみ) comes from Japan, where wrapping a precious object in fabric is both practical and symbolic. It protects, it beautifies, and it shows care. Inspired by this tradition, Tsutsumi Square brings the idea into modern life with a wrap that’s not just eco-friendly, but also stylish and versatile.
The journey started with something as ordinary as a hawker centre takeaway. Plastic bags felt wasteful, and lugging around bulky tiffin containers wasn’t appealing. So a simple experiment with fabric turned into the Tsutsumi Square Wrap—a cross between a furoshiki cloth and a tote bag, designed with Velcro fasteners, sturdy handles, and vibrant prints. The result? A reusable carrier that adapts to whatever you need it to hold—lunch boxes, groceries, gifts, or just bits and bobs picked up along the way. Strong enough to carry up to 6kg, yet light and foldable, it’s convenience wrapped in creativity.
But here’s the best part: these wraps aren’t disposable, they’re dependable. When a stitch loosens or a corner frays, that’s not the end of the story. We invite you to bring it back for mending, because extending the life of a product is one of the simplest yet most powerful ways to fight waste. Loose stitches can be sewn, Velcro can be replaced, and small tears can be repaired. Each fix is a reminder that sustainability is about care, not perfection.
Even packaging is part of the bigger picture. Instead of glossy plastic, your Tsutsumi arrives in a reusable paper drawer box (handy for storing knick-knacks) and a thank-you card that doubles as a bookmark. To cushion the journey, we use honeycomb paper, recycled bubble wrap, or even scrap fabric—sometimes giving you a surprise extra wrap for free. It may not look factory-perfect, but that’s the beauty of it: packaging that protects while protecting the planet.
Every wrap carries a message: small choices add up. Choosing fabric over plastic, repairing instead of discarding, reusing instead of tossing—these are the habits that ripple outward. Tsutsumi Square is more than a product, it’s a gentle nudge to live with intention and joy.
So the next time you carry a Tsutsumi Wrap, remember—you’re not just holding your lunch or a gift. You’re holding onto a little hope for a greener tomorrow.
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Added By Swee Ching
